Exotic & luxury car rental software

Run your luxury rental business in one place.

Talara is software for luxury and exotic car rental businesses. Your fleet, deals, paperwork and numbers live in one place, with Tara, an AI assistant that knows your business, from the first call to the month-end statement, on the web and the showroom iPad.

Built first for luxury car rentals. Jets, yachts and homes are next.
A black sports car on an open road under a dusk sky Talara's fleet calendar for a week, with cars on rent, reserved and in service, an example Tara answering which cars are free from November 1 to 3, an example
In short

What is Talara?

Talara is software for luxury and exotic car rental businesses. It runs each rental from the first call to the month-end statement: the fleet and its calendar, deals and quotes, rental agreements and signatures, check-out and check-in, deposits and payments, partner payouts and reports. Tara, its AI assistant, answers questions and drafts changes on every page.

Built for
Luxury, exotic and supercar rental companies, including cars owned by partners
Works on
The web on any screen; the showroom iPad for Pickup and Return
AI
Tara answers and drafts; licenses, insurance cards and mailed notices are read for you
Your data
Walled off per business; personal data encrypted, every view logged
The platform

What does Talara do?

Everything the rental desk needs, nothing it doesn't: six parts that work as one, on the same cars, deals and rentals.

Vehicles

Every car with its photos, prices and papers, a fleet calendar, check-out and check-in on one damage diagram, audits every two weeks and work orders.

Fleet management ›

CRM

Every call and walk-in becomes a deal with an owner: quotes from the cars free on the dates, license and insurance scans, the deposit and Book.

Car rental CRM ›

Payments

Deposits, charges with their own tax, each payment approved, and every rental settled from the deposit with refunds, credits and waives.

Deposits and settlement ›

Reports & pay

A P&L by month and by car, fleet, sales and partner reports with Excel exports, and rep pay with commission, salary and adjustments.

P&L and commission reports ›

Partner Program

Rent cars that belong to owners, pay them in pay runs on your schedule, and give them a portal that never shows your renters or prices.

Partner-owned cars ›
The whole platform ›
Modules

Which modules can you add to Talara?

Turn on what your business needs: add-on modules on the same deals, cars and rentals, each turned on for your business when you're ready.

Tara AI

Beta

An assistant on every page that answers from your own records and drafts changes you confirm.

The AI assistant ›

Insurance verification

Each driver's auto policy confirmed with their insurer before the car is released.

Renter insurance checks ›

Tolls & tickets

Beta

Tolls and tickets found for you, matched to the rental that had the car and charged by your rules.

Toll and ticket management ›

Fleet Tracking

Beta

Your GPS trackers inside Talara: a live map, an A–F driving grade per rental and each rental day replayed.

GPS fleet tracking ›

Text alerts

Coming soon

Alerts to your team by text from Talara's own number; later, questions to Tara by text.

All modules ›
Tara AIBeta

What can Tara, Talara's AI assistant, do?

Ask how to finish a check-out, what's missing on a deal or which cars are free next weekend. Tara answers from the records you're allowed to see, and nothing changes until you tap Confirm.

How Tara works ›
Tara answering what's still missing before an order can close, an example
How it works

How does a rental run in Talara?

Eight steps, from the first call to the final statement. Each step picks up what the last one knew, so nothing is typed twice.

  1. Lead

    A call or walk-in becomes a deal.

  2. Quote

    The cars free on the dates, priced.

  3. Book

    Scans, the deposit, booked.

  4. Agreement

    Filled in, signed once.

  5. Pickup

    Photos, fuel, miles, signed.

  6. Release

    The insurer check, then on rent.

  7. Return

    Readings, extras priced.

  8. Close

    Settled from the deposit.

Every step of a rental, explained ›
Industries

Who is Talara for?

Businesses that rent remarkable things. Every business sets up its own kinds of assets, with their own details, prices and paperwork; luxury cars are the first we've taken all the way.

Three supercars lined up side by side under a canopy
Live today

Exotic & luxury car rentals

Supercars, SUVs and grand tourers rented by the day: the deal, the deposit, the insurer check, the handover at the curb, tolls and tickets, the return and the money afterwards.

Exotic car rental software ›
Security and trust

How does Talara protect renter data?

Luxury rentals run on licenses, addresses and deposits. Talara was built around keeping them safe from the first line of code.

Each business walled off

Kept apart in the database itself, not only by the app.

Personal data encrypted

Licenses and insurance cards stored apart, and every view logged.

A complete audit trail

Who changed what, when, and what it was before.

AI that asks first

Tara sees only what you may see and changes nothing without Confirm.

How Talara protects renter data ›
FAQ

Questions about Talara, answered.

What is Talara?

Talara is software for luxury and exotic car rental businesses. It runs each rental from the first call to the month-end statement: fleet, deals, agreements, check-out and check-in, payments, partner payouts and reports, with Tara, an AI assistant.

Who is Talara for?

Rental businesses with luxury, exotic and supercar fleets, including those that rent cars owned by partners. Private jets, yachts and villas are next.

Does Talara use AI?

Yes. Tara, an AI assistant on every page, answers questions about your cars, deals and rentals and drafts changes you confirm. Licenses, insurance cards and mailed toll notices are read for you, and a person checks each one. Tara is in Beta.

Does Talara work on an iPad?

Everything works on the web, on any screen. Sales also use the showroom iPad for Pickup and Return, with the camera, signatures on the screen and a personal PIN.

Can Talara check a renter's insurance?

Yes, with the Insurance verification module: each driver's auto policy is confirmed with their insurer before the car is released, from your desk or by a link the renter opens.

How much does Talara cost?

Talara is priced per business: one platform fee for the rental desk, plus the modules you turn on. Book a demo for a quote for your fleet.

All questions about Talara ›
Last updated

See your business in Talara.

A short walk-through with your own cars, prices and paperwork, and an honest answer to what Talara does today.